BEHIND THE SCENCES

CRASHKID was born in my room at 2 a.m., at a moment where everything felt heavy and the world made absolutely no sense. I was at one of the lowest points of my life, looking around and realizing how broken our society really is — the rules we’re forced to play by, the system that profits from silence, the way people stop caring because caring is exhausting.

I hate that we live in a world where war is normal, where hunger still exists, where billionaires watch everything burn and call it “progress.” I hate the numbness we all fall into just to survive another day.
And I realized: if I don’t wake up, nothing changes. If we don’t wake up, nothing changes.

So I decided my first step would be small — but intentional.
To wake myself up.
To wake up the people around me.
Maybe even to wake up more than that.

CRASHKID is my way of fighting back.

I’m doing it through clothes — but not just clothes. Pieces with a message. Pieces with a purpose. Pieces that shake people a little. Clothes as awareness. Clothes as a story. Clothes as a reminder that every single one of us carries power, even in the smallest decisions.

Almost everyone owns clothes.
That means almost everyone can make a statement.
Almost everyone can be part of a change.

When you buy one of my shirts or hoodies, you’re not just buying fabric.
You’re joining a movement — a quiet rebellion that grows one person at a time.
A revolution made of people who still feel, still think, still refuse to sleep through the chaos.

CRASHKID isn’t about fashion.
It’s about waking up.
About choosing not to look away.
About believing that step by step, person by person, we can change the world — even if it starts at 2 a.m. in a tiny room.